Sean John Women's Collection

P Diddy is expanding his fashion collection to include his first love - women.

The collection is described as "urban collection with a contemporary edge," offering jeans, dresses, outwear, velour track suits, flirty tops, graphic tees and other pieces related to fashion and promotional modeling.

"From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label," says Diddy.

Bad Boy Recording artist Cassie, Asia from the Pussycat Dolls and actress Lauren London will serve as the faces for the Sean John Women's ad campaign.

Had joined the forever growing list of celebrities launching fragrances but this is his first for females, called "Unforgivable Woman."

"Unforgivable Woman" is described as "a breathtaking combination of creamy, floral, warm and luscious notes." The launch with partner Estee Lauder is due this fall.

http://www.redcarpet-fashionawards.com/2007/08/sean-john-womens-collection.html